Spotify is taking on Clubhouse — here's how

Spotify is taking on Clubhouse — hither'southward how

(Prototype credit: Shutterstock)

Spotify is jumping on the Clubhouse bandwagon, according to The Verge, which reports that Spotify is bringing its own Clubhouse rival to the party.

As expected, Spotify'south Clubhouse competitor will focus on music, sports and wider cultural conversations. It follows Spotify's acquisition of Betty Labs, the creators of Locker Room, a live sports audio app.

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Locker Room will remain on the App Shop despite the Spotify takeover, but it will exist rebranded in the near future for both iOS and somewhen Android.

Spotify believes live audio is ideal for creators: those who want to connect with digital audiences, exist this through a live Q&A, an album premiere or even an exclusive creative person performance.

With the Locker Room conquering, Spotify steps onto the hallowed lands occupied by Clubhouse. It's not the only new competitor in the arena: Facebook is gear up to launch its own Clubhouse-type podcasting through Facebook Rooms and even Twitter has its own spin on Clubhouse chosen Spaces.

The move is as well reminiscent of contempo updates to Telegram, which recently introduced Voice Notes 2.0, riffing off Clubhouse'southward live discussions feature.

Spotify'due south main R&D officer, Gustav Söderström, thinks the new platform will democratize discussions between artists and followers, letting anyone host conversations, not just creators approved past Spotify.

Although there's no obligation for Spotify-employed creators to partake in live chats on the Spotify app, it would no doubt be flattering to artists' existing Spotify audience to have these alive discussions, even winning them further followers.

Take no fear, though: The original Spotify app and the new app will stay separate, every bit to not confuse both apps' offerings. This is adept news for the bulk of causal listeners with Spotify accounts.

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Luke is a Trainee News Author at T3 and contributor to Tom's Guide, having graduated from the DMU/Channel 4 Journalism Schoolhouse with an MA in Investigative Journalism. Earlier switching careers, he worked for Mindshare WW. When not indoors messing around with gadgets, he'southward a disc golf enthusiast, keen jogger, and fond of all things outdoors.